MAGAZINE: G.O.O.D. Music x Complex

G.O.O.D. Music: New Religion is taking over in a major way…and covering Complex is just one of reflection of how serious their take over is in hip-hop. The photography is done by Nabil and DONDA did the cover. Check out the spread and some excerpts from the interview below:

What does G.O.O.D. Music mean to you?

Big Sean: Quality—the best. Kanye put himself in a class that nobody can match, as far as evolving, progressing, and taking the best of what we learn and making more out of it. So the brand is just being the coolest. We dress the best, we rap the best, we sing the best, we look the best. [All laugh.] It’s about getting the money, but it’s also about changing the world and doing what the fuck we want to do.

Common: There was a moment in hip-hop when I went to SOB’s and I saw Kanye perform before he came out with The College Dropout. The thing that amazed me was that the “backpack” crowd was there, and then there was the Roc-A-Fella crowd, dudes who were throwing up the Roc. I was like, “Yes.” It reminded me of when I grew up. There was niggas who sold dope that was listening to Rakim and A Tribe Called Quest—and there wasn’t no separation. They just liked it. What this community does is connect these individuals. There’s somebody who may fuck with 2 Chainz and think, “Aw, Common—he be on that conscious shit.” But because we’re on a song together, they’re going to feel what I do and vice versa.

(more…)

July 24, 2012 | Categories: Magazines | Leave A Comment »