MAGAZINE: Wiz Khalifa x Complex (October/November 2012)
“The game has changed, Not to say anything against Mac, but to any artist [who wants to] make their situation stronger, make sure the songs that you publish sell more than your mixtape stuff. That will help you stand up against that because nobody can say that you’re building your career off it.
“When I did Prince of the City 2, I never felt like I was forcing anything,” he says. “I put it all together. I had club records, girl records, and ones where I was spitting. I figured out all the different dimensions of myself and pulled them together and realized, I can’t just give people one or two styles. I had to be like, ‘This is me. I’m the complete package.’”
“He helped me stay out of the way of a lot of bullshit because he’s seen so much, He helped me with marketing and branding when we were coming up. Where I was confused, he had the answer. When he was confused, I had the answer. Curren$y helped me way more than I helped him.”
“When you’re working with other people, you figure out how much you do for them and how much you do for yourself. You can’t just be an artist fighting for your opinion and that’s it. The label has to understand artists. I wanted to make Rolling Papers when I made Rolling Papers, now it’s time for O.N.I.F.C. Now we’re going to do it exactly how I want to do it to see how that works. It can’t be one-sided.”