FASHION CARTEL: Ice Cold
Ice Cold is a brand based out of New York started by designer Michael Cherman. The clothes were made for bikers to provide better safety hazards but in a fashionable way. That is his main focus while designing and creating the pieces as he was involved in a number of bike accidents. His motto for his clothes is: “Before you put them on, stretch the socks and crack the dots so you know they’re fresh”.