FASHION CARTEL: De’ Homme Customs

Screen Shot 2014-01-19 at 4.38.33 PMWashington, DC clothing brand, De’ Homme Customs, has been taking over in the DMV this past year. Many well known DC rappers, including Wale and Shy Glizzy, have already shown love and supported the brand. The line has developed a signature for the drop crotch sweatpants with intricate details and patterns. De’ Homme has also began to design for kids as well, expanding the brand. Check out a few photos of designs created this past year. Take a look at what is available for purchase currently at the online shop and follow the designer and brand: @hommedior / @dehommecustoms. Check out the entire bio for De’Homme after the jump…
Screen Shot 2014-01-19 at 4.31.55 PMDe’Homme, french for “of man”, is a Washington, DC based design company. It was established in the spring of 2013 by David, the enigmatic founder and CEO. After being expelled from high school for tagging, David was forced to spend his senior year in North Carolina living with his grandmother. No longer being able to tag, sewing became his new creative outlet. It enabled him to create something special and personal for himself that he couldn’t find anywhere else. It is this sense of individuality that is the cornerstone of all De’Homme’s creations.

De’Homme is currently the fastest growing brand within the Washington, DC fashion scene. With their distinct sense of style and individuality, the De’Homme team, has been hard at work putting the nation’s capital on the international fashion map and people are starting to take notice. Over the past six months, De’Homme has steadily built an A-list celebrity clientele, creating custom pieces for celebrities such as French Montana and Lil Chucky, Shabazz Muhammad (G Minnesota Timberwolves) and Thomas Robinson (F Portland Trail Blazers), the entire cast of the VH1 reality television show Black Ink and DC’s very own Wale.

Screen Shot 2014-01-19 at 4.33.35 PMIn an attempt to meet the overwhelming demand for their pieces, particularly their signature jogger, De’Homme is currently acquiring a larger work space. In a recent interview, David stressed his desire to keep De’Homme in Washington, DC. In addition to wanting a De’Homme showroom in Georgetown, he also desires to bring all aspects of the De’Homme manufacturing process to the Washington, DC area; from the finished product all the way down to the fabrics and thread. “You need to be in your city, helping out your city… That’s who raised you.”

The unwritten rule for growth in the fashion industry states that to grow your brand you must leave your home city and take your business to Los Angeles, New York, or of course China. This, however, doesn’t help your city. The city that supported you from the beginning. We at De’Homme believe that it is our responsibility, as we grow, to ensure that the people who supported us from the beginning, Washington, DC, benefit from our growth and success. Without them where would we be. Its not about us;its about all of us.

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