FASHION: Nike’s Top 3 Designers Quit To Join Adidas
Nike has been taking a lot of losses as of recently as adidas has steadily continued to grow. Kanye West openly dissed and left Nike for adidas more recently and almost lost Kevin Durant to Under Armour. adidas has many people under them including: Rita Ora, Big Sean, Jeremy Scott, Derrick Rose, Pharrell, Nigo and more. Now Nike’s top 3 designers,Marc Dolce, Mark Mine and Denis Dekovic, has decided to ditch the “swoosh” for “three stripes”. Check out the adidas statement on their new trio addition:
Adidas today announced a new creative studio coming to Brooklyn in New York in 2015 that will drive design direction for the brand and elevate the company’s direct interaction with consumers. The global studio will serve as a cultural contact point in the most influential city in the U.S., connecting the brand closely with sports and street culture.
The Brooklyn Creative Studio will be a small but essential operation aimed at exploring design direction for the brand. This facility will be an open source creative center allowing us to connect and collaborate with consumers in a way we’ve never done before,” said Paul Gaudio, adidas global creative director.
Three experienced, world class designers will join our team next year to lead the creative studio and manage a small team of cross-discipline creatives. Denis Dekovic has 20 years of footwear design experience across soccer, women’s, snowboarding, basketball and tennis; Marc Dolce is a 20-year veteran of the footwear design industry with experience across basketball, training, running, women’s and lifestyle; and, Mark Miner is a footwear designer with experience in running, women’s and basketball.