VIDEO: A$AP Rocky – Multiply (Feat. Juicy J)

A$AP Rocky has been quiet from the music game for a hot minute but tweeted last night that he would be dropping some new heat and here it is. Rocky released an official music video for his new single “Multiply” featuring Juicy J. The ‘Surprise Marketing’ strategy has slowly been a new wave for artists, especially since Beyoncé did it with her last self titled album by releasing it on iTunes without any releasing any singles or doing promotions. Now the self proclaimed ‘Fashion Killa’ is calling out a lot of brands on this track, such as Been Trill and HBA, claiming they won’t pay homage to him for bringing back a lot of trends. The A$AP Mob are trendsetters and certain styles they rocked became more popular in the upcoming fashion streetwear brands, but do you think Rocky is justified in calling out those brands?

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