Author Archive

FASHION: California Fridays x ‘Spirit Hood’ Collection


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As most of you may know from the California Fridays trailer last week, Alex King owner of California Fridays , had a fashion show Feb 15th. He displayed an array of moods and safari elements. Not bad for his first collection, from designing tee shirts with cheetah sleeves to mixing it up with a bit of street couture.

See what more Alex has to offer you in the realm of the Spirit Hood Collection (more…)


VIDEO: Dirty Du – We’re Going Home



FASHION: Pharrell + G-Star x RAW for the Oceans


Pharrell and G-Star teams up for an environmental project, “RAW for the Oceans”. The goal of this project is to initiate cleaning plastic pollution from the world’s oceans. Their project will feature denim made of plastic yarn from materials removed from the ocean and sold in select G-Star RAW stores as an exclusive collection. Pharrell served as a co-designer of the new denim line. Its always great to see art changing the world for the greater good.

“Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said. The collection will be released August 15, stay tuned!

Check out the video below as Pharrell gives his take on the efforts of making a negative into a positive.


INTERVIEW: California Fridays x spoiledBROKE!


California Fridays is a rising clothing brand based from your’s truly, the DMV, who is looking to make their stamp on the world. Co-founder, designer, creative director and brand ambassador Alex King discusses how he got inspired to create California Fridays, what looks and creations he has in store for his upcoming fashion show and how he plans to kill it the year of 2014! Check out his twitter at @jahsensimilla. Click here to get more info on the Voyage to Utopia Fashion Show!


TECH: Google X-Smart Contacts Lens Project


As always, ahead of the game, Google never stops running! And we love it. After releasing Google Glass last year, you can simply guess where they’re taking their talents to next, and we’re not talking South Beach. Yes, a technological contact lens. Although it doesn’t serve the same purpose as Glass, this project is unique in its own way that measures glucose in tears using a wireless chip and miniaturized glucose sensor. While at a very early stage, Google hopes the technology could help people manage diabetes better. For those who were unaware, those diagnosed with diabetes in order to check their glucose levels are opted to prick their finger to complete a blood test. Google X works on extremely innovative, long term, but yet risky developments that may not become commercially successful but has extreme potential to change the way of living, for example- Google Glass, autonomous cars, and now this. Now that smart contact lens are being developed, imagine how much easier life would be? Check it out below!


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MISC: BIKE THE US FOR MS


Earlier in the week I met a guy by the name of Chris Wachtman who is a web developer, parkour enthusiast, and of course a 2014TransAmerica Cyclist. The guy damn near bikes everywhere. Chris is a guy who is really inspired by the art of movement and from that he is supporting a cause that fights MS. Multiple sclerosis or MS is a disease that affects the brain and spinal cord, resulting in loss of muscle control, vision, balance, and sensation such as numbness. With MS, the nerves of the brain and spinal cord are damaged by one’s own immune system. Chris hopes to raise the money by this summer, and then ride across Virginia and Colorado while posting updates through Google Glass. Feel free to make a donation or help spread the word, or both. We should all be thankful for the little things in life that we have and that others don’t, so please, just as Chris is doing, SUPPORT THE CAUSE and CLICK HERE!

HERES A PLAYLIST FROM HIS 2011 RIDE!!


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EVENT: The Whopup Shop @ Warehouse Loft (Washington, DC)


EVENT: The Whopup Shop

Yes sB! fam, its going down tonight here in the District. Holysmokenick and GRZD team up to present ‘The WhopUp Shop’ showcase event at The Warehouse Loft in NE, DC. Ladies and gentleman, if you are in the area stop by for a hell of a time with performances by yours truly 3rdiiiuth, Aceology, Rezt, Ciscero, and Darren Hanible. 3 0 whooppppppp!!!