Nautica adds on upcoming Atlanta rapper, Lil Yachty, to join their team as Creative Director. Lil Boat was previously featured in the brand’s Urban Outfitters campaign.
“Nautica is like a part of me. It’s for kids, sailors, grown men and cool people. The designs — the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.” – Lil Yachty
Ty Dolla $ign releases his visuals for his latest single “Campaign (Feat. Future)” off his latest project, Campaign. Directed by Alex Bittan.
PUMA snags Atlanta rapper, Young Thug, to star in their new 70’s inspired campaign.
To Celebrate the 10 year anniversary of Alexander Wang. The nationally recognized designer has teamed up with Do Something, an organization dedicated to helping youth promote social change through their platform, to create a collection of hoodies and t-shirts. To promote the campaign, Mr. Wang has sought out some 38 celebrities from all walks of stardom to help in the promotion. Head over to Alexanderwang.com to see the collection and the 10 pieces chosen by fans he has brought back from the archives. Check out the campaign after the jump.
Kendrick Lamar has joined Reebok Classics yesterday, signing an endorsement deal with the brand.In celebration of the 25th anniversary of the Reebok Ventilator, their new ad campaign features Kendrick sporting the Ventilators while rhyming and walking around his hometown of Compton, California. His first capsule collection will also feature limited-edition Ventilator styles and is scheduled for a June 2015 release. Reebok also released a statement in response to the deal:
“Reebok and Kendrick Lamar bring a joined vision of celebrating the limitless potential of youth through a short film created to pay homage to kids in Lamar’s hometown of Compton, CA. The video, “Reebok Presents Kendrick Lamar,” was directed by acclaimed director Anthony Mandler and was shot at locations that hold true meaning in Lamar’s life. A nod to his roots, the short film features today’s standouts at his alma mater, Centennial High School. The youth featured in this film are showcased to inspire the new generation to find their voice, and not to be afraid to become their best selves. The short is narrated by Kendrick through a powerful verse called “Kendrick Lamar – I AM” – his own personal ode to Compton.”
H&M is teaming up with another notable fashion brand for the 2014 Fall season. Upscale band, Alexander Wang, is the latest featured collaboration with the retailer and is set to release November 6th. H&M has done this type of collaborative collection with Versace, and people camped outside of the stores to grab the limited items. After the release of this ad campaign, we know the same will happen for Alexander Wang as the collection feautures all black sporty pieces. (more…)