Posts tagged “For the Greater Good

FASHION: Pharrell + G-Star x RAW for the Oceans


Pharrell and G-Star teams up for an environmental project, “RAW for the Oceans”. The goal of this project is to initiate cleaning plastic pollution from the world’s oceans. Their project will feature denim made of plastic yarn from materials removed from the ocean and sold in select G-Star RAW stores as an exclusive collection. Pharrell served as a co-designer of the new denim line. Its always great to see art changing the world for the greater good.

“Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Williams said. The collection will be released August 15, stay tuned!

Check out the video below as Pharrell gives his take on the efforts of making a negative into a positive.