Nautica adds on upcoming Atlanta rapper, Lil Yachty, to join their team as Creative Director. Lil Boat was previously featured in the brand’s Urban Outfitters campaign.
“Nautica is like a part of me. It’s for kids, sailors, grown men and cool people. The designs — the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.” – Lil Yachty