Posts tagged “urban

SNEAKERS: Ronnie Fieg x ASICS Gel Lyte V “Volcano”

Ronnie Fieg collabs with ASICS to create this Gel Lyte V “Volcano” that releases on October 25th going for $160. You can cop them online or at Kith NYC locations. Each shoe will also come with a special set of Kith x Stance “Volcano” invisible socks.



imageMore MCML visuals are here featuring a new t-shirt that contains a spiderweb alongside the ‘MCML’ logo. Check out the photos shot by Shanaz Maharaj (@photosnipa). image

NEW: Billionaire Boys Club x 10th Anniversary Collage T-Shirt

It’s crazy to believe BBC has been around for 10 years already; it shows time is really flying by.  They decided to celebrate their anniversary by releasing this collage t-shirt in black and white. They incorporated a throwback photo of the BBC team on the front along with a collage of BBC logos.


LOOKBOOK: Lovers + Friends x 2014 Spring Collection

LA brand, Lovers + Friends, releases their 2014 Spring collection lookbook which is filled with colorful patterned pieces that will make any girl want to skip the upcoming fall/winter season.


LOOKBOOK: Profound Aesthetic x Ballers League Collection

Profound Aesthetic releases their collection of authentic grade baseball jerseys in a number of colorways. Check out their official lookbook for the ‘Ballers League’ collection below and purchase items from their online shop here. (more…)

LOOKBOOK: Supreme x 2013 Fall/Winter Collection

NY brand, Supreme releases their official lookbook for their 2013 F/W collection featuring skateboarder, Lucien Clarke. The styling of the collection can come off as a little forced and layered at first glance. But if you take a closer look at each piece, you’ll find some really great pieces that are perfect for the cold season. Supreme channels 80’s in NY for this collection and we aren’t mad about it. Check stores in NY, LA and London on Auguest 22nd for the release of the collection. (more…)

LOOKBOOK: Kith White Label 2.0 x 2013 Summer Collection

Kith NYC presents the follow-up to its first White Label Spring 2013 collection from earlier this year. This season, the Kith White Label 2.0 Summer 2013 collection arrives featuring Arena Button-Down Oxfords, multiple Kith T-Shirts, popular Mercer Pants, Mercer Shorts, and a handful of Snapback Hats.
The Kith White Label 2.0 collection will release online at on Friday, August 16th, 2013 at 11am EST and in-store at Kith NYC locations on Saturday, August 17th, 2013.
More Photos of the Collection inside…


NEW: uniform experiment x 2013 Fall/Winter Shirts

uniform experiment releases a few new button down oxford shirts from their 2013 F/W collection. The shirts embody a block/print pattern that creates a great aesthetic and trendy look for the upcoming season. The trio are going for $250 a piece and are available for purchase at their online product shop here.


LOOKBOOK: Black Scale x 2013 Fall/Holiday Collection (Video)

Many brands are presenting their collection lookbooks in video format and California brand, Black Scale, is no different. Incorporating a burned American flag in almost every shot, the video also showcases the different bags, hoodies/pullovers, graphic tees and bottoms and much more. The four minute video lookbook is definitely unique from the rest as it includes a narrative to match the collection rather than an instrumental background song.

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LOOKBOOK: Brixton x 2013 Fall Collection

Now available for purchase on their online shop, Brixton releases their 2013 Fall collection. Check out photos from their lookbook and a video which showcases the pieces below:

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NEW: MCML x ‘Asylum’ Tee


A few days ago local designer Myles Merritt-Lee premiered visuals on various social networks from his self-named developing brand MCML (Myles Christopher Merritt-Lee). The photos were captured at an abandoned mental asylum in Prince Georges County, Maryland by photographer Lloyd Foster. The visuals are very consistent with the brands aesthetics which were an array of black and white shots. The shirt itself is a very simple black t-shirt with large white circles on both the front and the back of the shirt giving it a “hole effect”; the shirt also has the brands initials right below the back collar of the shirt in a very small, but discrete font. This is the third piece in counting for his uprising collection. Still there is no set release date for any of his merchandise, but when asked when will he begin selling pieces his response was, “soon very soon……” For more updates on the brand you can follow Myles on Instagram @MCML93 and the MCML offical twitter page @MCML_1950. Photos shot and edited by Lloyd Foster @FloydLoster.

More Pics Inside

LOOKBOOK: Baldwin x 2013 Spring/Summer Collection

Clean, simplistic looks are all the rage this season and Baldwin’s latest collection showcases just that. The U.S. brand 2013 S/S collection is full of calm and opaque colors for the perfect pieces that every closet should have.


LOOKBOOK: By Any Means x 2013 Summer Collection

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NEW: Diamond Supply Co. + Rocksmith x Collab Tees & Tanks

Rocksmith and Diamond Supply Co. have come together for the release of two limited edition designs available in both tees and tank tops.  The set includes an Independence Day-themed luxury flag with Diamond blue signature styling and the core-branding mashup “Rock Diamond” design merging the two companies’  signature aesthetics in black & white. This collaboration is available exclusively for pre-sale on now and at Diamond’s flagship Fairfax store on July 1st. (more…)

LOOKBOOK: Profound Aesthetic x Mastermind Capsule Collection

Profound Aesthetic is proud to present their latest lookbook for the Mastermind Capsule Collection. This collection features a varied assortment of shirts, hats, beanies, and accessories that would be perfect for the summer months. The full collection of products is now available for purchase at

More Pictures from the Collection Inside (more…)


photo 2mcml is a new clothing brand which stands for the creators name, Myles Christopher Merritt-Lee. He is an inspring upper echelon fashion house and has his first t-shirt is creatively designed with his logo on the bottom of the tee in the front along with a graphic on the back and ’93’ on the left sleeve, which represents the year he was born. Myles is from the DMV, but is currently away in Miami for college although that isn’t stopping him from launching this new brand. Stay tuned for the release of possibly this shirt and definitely other merchandise from mcml. Follow and contact him on instagram: @mcml13 and twitter: Myles_Izm.


LOOKBOOK: Lazy Oaf x 2013 Summer Collection

Featuring LA based photographer. Sean Lyles, Lazy Oaf presents its 2013 S/S collection below. The collection features t-shirts with youthful designs constructed in a tasteful way, which is hard to do. Pieces from the collection will be available for purchase on Friday.


NEW: Band of Outsiders x Lemon Engineered Rainbow Shirt

Band Of Outsiders cooks up this tie-dye oxford short sleeve shirt that is guaranteed to be a good look for this upcoming spring/summer season. The correct choice of the colors and a minimal amount is genius. The shirt can be purchased on Hypebeast online store here.

LOOKBOOK: R H U D E x 2013 Fall Collection

R H U D E  presents their 2013 fall collection with the help of model, Ian Conner. Aside from the amazing photography shot for the lookbook, the collection features creative styles of tops that consists of different cuts, patterns and fabrics used. The entire collection is set to be released and available for purchase soon.


COLLECTION: Surrounded By idiots x 2013 Spring/Summer (Video)

Based out of New Haven, CT, Surrounding By idiots releases a new collection for the 2013 spring/summer season that will be released sporadically throughout that time. The collection includes 5 different T-shirts, 1 crewneck sweatshirt, 1 hoody, 2 snapbacks, and a combination of other “capsule” products. All products and information about the releases and Surrounded By idiots Apparel can found at, or for inquires, e-mail S.B.i. at In the meantime, check out a video of the collection below: