INTERVIEW: Bobby Hundreds x Hypebeast

Co-Founder of the Los Angeles based clothing brand, The Hundreds, Bobby Hundreds sat down with Hypebeast.com and conducted this interview “A Conversation with Bobby Hundreds”. Read it below:

The Hundreds growth… is both organic and deliberate. We follow the heart of the brand, we listen very closely to it’s needs and sensibilities, as if it were a child’s future. To some, we’re too conservative and perhaps overly protective, but the idea is long-term growth instead of overnight blowout. You want your daughter to go to college and build a career, right? You don’t want to throw some clear heels on her and twirl her on the pole.

But our growth is all very strategic and driven by a logical trajectory. That, and the unbending adoration of teenage boys around the world.

California culture is like none other because… it’s every culture. The diversity across ethnic demographics, socioeconomics, sexuality, politics and religion all funnel into a spectrum of captivating subcultures. This is the birthplace of skateboarding, streetwear and we have our own interpretation of hip-hop and punk. It’s hard to grow up here and not be open-minded and exposed to cultural inspiration. Plus, California girls… dude… must be something in the avocados.

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April 13, 2011 | Categories: Interviews | 2 Comments »