LOOKBOOK: The Hundreds Public Label x 2011 Fall/Winter

Most don’t know about The Hundreds Public Label and Bobby Hundreds himself explains the difference of it as well as the structure and pricing of the clothes in the line with highsnobiety. Check out more of the lookbook below:

What are the main differences between The Hundreds mainline and TH Public Label?

The Hundreds Public Label was introduced in 2006 as a distinct offering from the traditional The Hundreds range. We wanted to exhibit a design-direct menswear line that was minimal on heavy branding and graphic placement, with more attention to quality fabrications, production details, and tight numbers.

The point is to give our more fashion-forward supporters, the ones who dress appropriately along modern menswear trends, something beyond traditional Streetwear: unique pieces that are produced in very low quantities.

Plus, we conceptualize and design The Hundreds’ range about a year-and-a-half in advance of retail delivery. So even though we’re doing our best to originate and innovate, by the time a lot our clothing hits the floor, it’s old to us and much of the aforementioned knowledgable customer.

Public Label is conceptualized and designed about 6 months in advance and we can do this because we don’t wholesale the line. We cut out the year-long sales and marketing push and go direct to our retail shops. Basically, Public Label is a more reliable indicator of what we’re currently feeling on the design side, and a foreshadowing segue into the following year’s line.

(more…)

November 10, 2011 | Categories: Fashion, Interviews | Leave A Comment »